10 Phrases That are Guaranteed to Boost Your Traffic

We all want more traffic to our sites.

Here are 10 phrases that will help you boost traffic and bring visitors back to your sites, time after time.

1. "Subscribe To Our Free Ezine"
   Tell your visitors to subscribe to your newsletter, and when they subscribe you'll capture their e-mail address. Each time they read your ezine, it will remind them to visit your site.

2. "Join Our Forum"
   Ask your visitors to participate on your online discussion board. By participating they will meet other people, and they will  return to your web site on a regular basis to stay in contact with their new friends.

3. "Free Content For Your Site or Ezine"
   Permit your visitors to use your articles on their own web site or in their ezine. Just ask them to include your resource box at the end of the article. This is a free way to advertise your site all over the internet.

4. "Bookmark This Site Now"
   Make it easy for your visitors to bookmark your web site, and give them a good reason to do so.  For example, promise fresh content daily or weekly.

5. "Sign Our Guestbook"
   When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site, and may help you increase traffic to your web site.

6. "Refer Us To A Friend"
   Ask your visitors to refer your web site to their friends who may benefit from visiting.

7. "Fill Out Our Online Survey"
   Ask your visitors and newsletter subscribers to fill out your online survey or questionnaire. This brings people back to your site. Use the feedback on ways to improve your web site to increase traffic and visitor retention.

8. "Enter Our Contest"
   Give your visitors a chance to enter an online contest or sweepstakes. People love to win stuff, and they will come back to your site again and again to see if you have new contest offerings.

9. "Give this Freebie To Your Visitors"
   Allow your visitors to give away your online freebies to people that visit your web site. Include your ad and URL with the free item which will multiply your traffic by bringing new people to your site.

10. "Join Our Affiliate Program"
    Allow your visitors to make money selling your products or services. This will increase your traffic (and revenues) when they link back to your web site.

 

Author's Resource: Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit NetProfitsToday.htm

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11 Ways To Quickly Build Your List

If you've been doing your homework, you know that your Internet business basically can't exist without a list of ezine subscribers.

This is very much a case of 'the more, the merrier'. The more people on your list, the more sales you make, the merrier you'll be.

So how do you get lots of people to subscribe to your list as quickly as possible?

And just as important - once they've signed up, how do you get them to stay on your list?

Good questions!

For the answers, read the following 11 tips and learn how you can quickly build your own big list of happy, loyal subscribers.

1. Location, Location, Location - Place a signup form in a prominent location on every page, so every visitor to your site will have the opportunity to sign up for your newsletter or autoresponder series. This 'prominent' place is commonly the upper right hand corner.

2. Add an Exit Pop-Up - To make sure your visitors don't leave without seeing your ezine signup form, add an exit pop up that pops ONLY when they are leaving your domain. Exit pops on every page are annoying. Not only won't you get the subscriber, you'll lose the visitor permanently.

3. Keep Things Simple - Make it simple to sign up for your ezine. Subscribers aren't applying for a job, so don't ask for their age, city of residence or other personal information. First name and em*il address are sufficient to allow you to personalize your emails without intruding on their privacy.

4. What's in it for Me? - Describe the benefits and frequency of your periodical. Deliver on your promises. Literally.

5. It's Free! - People love to get free stuff. Mention that your newsletter or 7-part ecourse is free and increase your sign-up rate ten fold!

6. Sweeten the Pot - Make your offer irresistible. Include an ebook as a free download. If you haven't written a book or a report, many top marketers offer ebooks that can be coded with your affiliate links.

7. Make Your Email Work for You - Include a subscribe mailto: link or URL in the signature line of every email you send out.

8. Write Articles for Other Ezines - Offer your articles as free content to other webmasters ezines. In the author's resource box, include a link to your own ezine subscription form.

9. Ezine Advertising - For as little as $10, you can advertise in other ezines to thousands of potential subscribers. Be sure to include your subscription URL or email link at the bottom of the ad.

10. Keep 'Em Coming Back - To keep your list growing in size, your newsletter content has to be entertaining and informative. That's the only way to keep your 'unsubscribe' link from being over-used.

11. Go Viral - Ask your readers to pass your newsletter on to their friends. If they like it enough they will. (See 'Keep 'Em Coming Back' above.)

There you have them. Eleven ways to build your subscriber base quickly, easily and for the most part, without cost.

See whether you can think up even more ways to build your list! More IS more in this case. More ideas, more subscribers, more sales... much more merry!

Author's Resource: Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit NetProfitsToday.htm

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Neither Rain, Nor Sleet, Nor Spam Filters

 You've likely been plagued to some extent by junk email that unscrupulous marketers send indiscriminately to millions of email accounts. Unfortunately, the more Internet marketing
you do, the more spam you'll be deleting from your Inbox. I've had as many as 300 uninvited emails show up in a single day. That's more than frustrating, it's maddening!

Fortunately, more and more ISP's are fighting back by using spam filters to lessen the amount of junk that reached their customers. From that perspective, spam filters are a welcome addition to the Internet world.

Although I'm thrilled that filters cut down on Inbox garbage, and save time anddelete' finger overuse; they also present a potentially serious problem to honest email marketers.

If your outgoing messages aren't reaching your ezine subscribers, that means they're not getting what they signed up for, and you're losing income. That's a problem.

For example, until recently, my Net Profits Coach eZine messages had a fairly consistent rate of undelivered messages,  between 1.3 and 1.5 percent.  Over the last couple of months however, I noticed that the number of 'undeliverables' was slowly but steadily increasing .

One may think that 1.3 percent isn't too high a number, and not worth your concern. However, if you're the one 'percent' eagerly anticipating the arrival of your favorite ezine which then doesn't arrive, that number takes on a much larger meaning.

When the NPC's percentage of undelivered messages reached an all time high of 2.6, and hundreds of subscribers missed out, I knew it was time to tackle the problem.

Fortunately, my answer was close at hand.

The best way to avoid getting caught up in the filters, is to use a list server that incorporates a spam
analyzer to check your messages. Both Aweber and Ken Evoy's Site Build It! use the Spam Assasin(tm) technology.  Spam Assasin(tm) is a scoring system that instantly lets you know whether your ezine message might be filtered. The analyzer goes through your message and then returns a report that
displays key areas that might be caught in filters.

Most ISP's using the  Spam Assasin(tm) software allow anything with a score under 5 to pass through. Aweber's autoresponder service flags messages with scores over 5 by highlighting them in red. The red flag is linked to a list of terms and phrases that the software found objectionable, giving you the opportunity to refine your message and reduce your score.

Using the analyzer made such a difference to the NPC's rate of undeliverables. I was able to get it down to 0.6 percent, and I know that if I pay more attention to avoiding spam-type phrases, that number will go even lower.

So, are your messages reaching your customers, or are they getting caught up in spam filters? Don't sweat great drops of blood over your hard work and then let it become cyberspatial flotsam. Use an analyzer.

 As the old saying goes - the mail must go through!

Author's Resource: Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit NetProfitsToday.htm

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Why You Should Write Ezine Articles

 

If you don't have much money to spend advertising your online business, writing ezine articles is the most effective and least costly way to attract visitors to your site.

Increasing numbers of people use the Internet everyday to find information. To satisfy this growing quest, ezine owners who don't have time to write their own material are always looking for fresh articles to publish in their newsletters.

You may be cringing at the idea of writing articles, or writing - period.

However, writing a how-to or tips article on a relevant topic is no more difficult than writing a letter, or talking to a friend.  Simply share good information that demonstrates your enthusiasm for the subject and encourages the reader to learn more.

The most compelling reason to write articles for submission to ezines is the amount you save in advertising.

A single ezine ad can cost anywhere from a few dollars to thousands of dollars.

However, ezine article submissions are free. In fact, it actually pays you to write and submit articles to ezines and newsletters!  By adding your byline at the end of each article, your personal bio and your site's URL are published, and that's free advertising for you.

Furthermore, the author's resource box, in which your byline is placed, is usually the size of a typical ezine advertisement. Better yet, your article is ten times that size. So, you've saved advertising dollars and earned ten times the coverage. That's great value for an investment that only cost an hour or two of
your time.

Depending on the subscriber base of the ezine that picks up your article, the potential for new visitors to your site could be enormous.

For example, I wrote an article entitled '10 Ways to Gain Visitor Trust and Increase Your Conversion Rates' for Allan Gardyne's Associate Programs Newsletter in October 2002. With a subscriber base of 20,000,  the appearance of that article doubled  traffic to my site for the next week. Because Allan archives the newsletters on his web site, that article is still sending me traffic!

 Onsite archiving has an additional benefit. As more of your articles and links to your site appear on more and more pages, your search engine link popularity increases tremendously.

 With the increased exposure and link popularity, your name becomes better known and your credibility as an expert in your field grows. This effect becomes cumulative, as 'experts' are frequently interviewed for other publications which again increases their popularity.

In many ways more important than popularity is the goodwill that you build by teaching and sharing your experiences freely with your readers. You also invariably learn more about any topic you write about, and knowledge is power - earning power.

Taking this proactive approach to site promotion builds traffic faster and beats waiting for the search engines to spider your site and send you a visitor or two.

When your articles are published in ezines relevant to your site's topic, they are read by people who are interested in your subject matter. With your skilled and informative approach, interested readers become interested visitors, who in turn become motivated purchasers, and then repeat buyers.

Not bad, all in all, for an hour's work and zero down.
 

Author's Resource: Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit NetProfitsToday.htm

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It's All In The List

If customers must be exposed to a product an average of 7 times before they buy, and you don't have a way to contact a surfer after their first visit to your site, how do you remind them about your product six more times?

Do you simply hope they'll remember your name, your company name or your URL? Do you invite them to use a 'Bookmark Now!' link?

Have you ever seen a typical file of 'Favorites'? I use the term 'file' very loosely. Filing is rarely involved, and it's unlikely anyone will find your site again amidst his or her 500 other 'favorite' sites.

Even if those methods did work to bring your visitors back, how would reading your sales copy six more times convince them to buy?

It wouldn't.

That's why Internet marketing experts all agree, without an opt-in list or email newsletter, you are losing sales and money. Put simply, having your own ezine is absolutely essential if your online business is to achieve its maximum potential.

'Ezine' is essentially a contraction for the term 'electronic magazine'. They are also known as opt-in lists,
email newsletters or simply 'zines.

Ezines allow you to contact your subscribers via email without spa*mming, as they've 'opted' to receive your information. In other words, interested prospects have given you permission to send them news and information.

Publishing an ezine that captures and holds your subscribers' interest takes some time and effort. You must commit to a schedule, and give your readers attention-grabbing, useful information in an easy-to-read format. Your objective is to earn your readers trust by establishing yourself as a credible source of valuable information.

Does that sound like too much work? Are you not convinced that publishing an ezine is worth the effort? Consider this.

What is the first thing most people do when they turn on their computers in the morning? They read their email! If your newsletter is in their Inbox, your product gets seen before the competition's site is visited. Browser windows may be closed without book-marking, and names forgotten, but your email is still in your subscribers Inbox!

The ezine itself is relatively simple to set up. Do not use software that resides on your computer to build your mailing list. As your list grows in size, you run the risk of having your ISP shut down your connection for excessive bandwidth use or allegations of sp*am. It happened to me and it's a costly mistake that you can and should avoid. Instead, purchase a service from one of the many companies offering mailing lists and autoresponders.

As your autoresponder or mailing list service charges remain the same, your customer acquisition costs decrease as your list grows. That makes publishing an ezine the most inexpensive way to build relationships with your website visitors.

Your effort and investment will pay off. Sharing your knowledge to help others is both good for the soul and financially rewarding. A newsletter that readers look forward to can grow to thousands and tens of thousands of people. An average conversion rate of one percent on a very large list can be a large reward in exchange for the time it takes you to write your newsletter.

Communicating with your customers on a continuing basis builds trust, goodwill and increases their willingness to buy from you. Remember that it is 7 times less expensive to market to an existing customer than it is to acquire a new one.

Start your own ezine. The effort will be well worth your time.

Author's Resource: Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit NetProfitsToday.htm

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