have a newsletter, or plan to start one up, you may be
wondering if you can send out those 'pretty’ HMTL ezines.
Well, of course you can. But SHOULD you?
you spend your time is important, then I think not.
crafting a text-only newsletter, you take time to
outline, draft, and edit your work. When it’s correct,
you format a 65-character line length to prevent email
ugliness, and voila! your email newsletter is ready to
However, if it’s going out as HTML, you’re not done yet.
Not by a long shot.
you have to create a web page to hold your text. Even if
you have a pre-made template with your logo and other
graphics ready to go, you still need to format headings
with the correct fonts, and that’s only if you’re using
cascading style sheets. If you don’t use CSS, you’ll
probably have to add more than just the header tags.
you’ll need a weekend - a week if you’re a newbie - to
sort out how individual email clients and Internet
service providers handle various HTML codes and objects.
email clients can’t read HTML email at all, while others
accept only a limited number of codes and tags. AOL is
want to reach your subscribers who use AOL, you need to
know that the following HTML objects are not supported
by the AOL client mail.
· External Style Sheets
· Frames and IFrames
· Meta Refresh
simple enough, doesn’t it? Just use pure HTML and avoid
the bells and whistles.
fast! To get the body portion of the page to render
correctly, you’ll have to include a MIME-type header,
which is used to send non-ASCII information, and allows
email programs to display images instead of a garbled
mess that looks like this:
¯QÀeçx}`& »t-Íªá&/gE3’]$§E; &UDçWyk,!
yes. You’ll also to include a Content-type header too! …
and those are just AOL’s requirements.
if you learn how to make HTML email work, some folks
specifically choose to receive only ASCII email. They
know that HTML email can expose them to viruses and
intrusive programs. These folks might be annoyed to
receive the garbled mess that is
your newsletter. Annoyed enough to click that
unsubscribe link, which was the only thing in your ezine
that was legible.
assume your ezine survives the trip through cyberspace
and arrives in all its HTML glory. Will your subscriber
be able to read the text? Are the fonts large enough and
dark enough to see without a problem? Maybe you can see
the page, but sight-impaired
readers have no way to apply user-accessibility options
in an HTML document. They too will unsubscribe, even if
it means digging out the magnifying glass to find the
yet another way that HTML email wastes time. It takes as
long to download as any other web page, and some of your
subscribers are still on 33 - 56K dial-up connections.
Your over-sized email is costing them money; and that
fact is costing
Honestly, is 'pretty’ email worth the time and
challenges? That’s up to you.
appearance of your newsletter is that important, upload
it as a page to your server and email the URL to your
ezine subscribers. That way, you may prevent a few
unsubscriptions. Better yet, you’ll have more time to
play with your kids, or whatever you like to do.
time is much more than money - it’s your life.
Article by Rosalind Gardner, author of the best-selling
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and
affiliate marketing, please visit
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