don't have much money to spend advertising your online
business, writing ezine articles is the most effective
and least costly way to attract visitors to your site.
Increasing numbers of people use the Internet everyday
to find information. To satisfy this growing quest,
ezine owners who don't have time to write their own
material are always looking for fresh articles to
publish in their newsletters.
You may be cringing at the idea of writing articles, or
writing - period.
However, writing a how-to or tips article on a relevant
topic is no more difficult than writing a letter, or
talking to a friend. Simply share good information that
demonstrates your enthusiasm for the subject and
encourages the reader to learn more.
The most compelling reason to write articles for
submission to ezines is the amount you save in
A single ezine ad can cost anywhere from a few dollars
to thousands of dollars.
However, ezine article submissions are free. In fact, it
actually pays you to write and submit articles to ezines
and newsletters! By adding your byline at the end of
each article, your personal bio and your site's URL are
published, and that's free advertising for you.
Furthermore, the author's resource box, in which your
byline is placed, is usually the size of a typical ezine
advertisement. Better yet, your article is ten times
that size. So, you've saved advertising dollars and
earned ten times the coverage. That's great value for an
investment that only cost an hour or two of your time.
Depending on the subscriber base of the ezine that picks
up your article, the potential for new visitors to your
site could be enormous.
For example, I wrote an article entitled '10 Ways to
Gain Visitor Trust and Increase Your Conversion Rates'
for Allan Gardyne's Associate Programs Newsletter in
October 2002. With a subscriber base of 20,000, the
appearance of that article doubled traffic
to my site for the next week. Because Allan archives the
newsletters on his web site, that article is still
sending me traffic!
Onsite archiving has an additional benefit. As more of
your articles and links to your site appear on more and
more pages, your search engine link popularity increases
With the increased exposure and link popularity, your
name becomes better known and your credibility as an
expert in your field grows. This effect becomes
cumulative, as 'experts' are frequently interviewed for
other publications which again increases their
In many ways more important than popularity is the
goodwill that you build by teaching and sharing your
experiences freely with your readers. You also
invariably learn more about any topic you write about,
and knowledge is power - earning power.
Taking this proactive approach to site promotion builds
traffic faster and beats waiting for the search engines
to spider your site and send you a visitor or two.
When your articles are published in ezines relevant to
your site's topic, they are read by people who are
interested in your subject matter. With your skilled and
informative approach, interested readers become
interested visitors, who in turn become motivated
purchasers, and then repeat buyers.
Article by Rosalind Gardner, author of the best-selling
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and
affiliate marketing, please visit
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