customers must be exposed to a product an average of 7
times before they buy, and you don't have a way to
contact a surfer after their first visit to your site,
how do you remind them about your product six more
Do you simply hope they'll
remember your name, your company name or your URL? Do
you invite them to use a 'Bookmark Now!' link?
you ever seen a typical file of 'Favorites'? I use the
term 'file' very loosely. Filing is rarely involved, and
it's unlikely anyone will find your site again amidst
his or her 500 other
if those methods did work to bring your visitors back,
how would reading your sales copy six more times
convince them to buy?
That's why Internet marketing experts all agree,
without an opt-in list or email newsletter, you are
losing sales and money. Put simply, having your own
ezine is absolutely essential if your online business is
to achieve its maximum potential.
'Ezine' is essentially a contraction for the term
'electronic magazine'. They are also known as opt-in
lists, email newsletters or simply 'zines.
allow you to contact your subscribers via email without
spa*mming, as they've 'opted' to receive your
information. In other words, interested prospects have
given you permission to send them news and information.
Publishing an ezine that captures and holds your
subscribers' interest takes some time and effort. You
must commit to a schedule, and give your readers
attention-grabbing, useful information in an
easy-to-read format. Your objective is to earn your
readers trust by establishing yourself as a credible
source of valuable information.
that sound like too much work? Are you not convinced
that publishing an ezine is worth the effort? Consider
is the first thing most people do when they turn on
their computers in the morning? They read their email!
If your newsletter is in their Inbox, your product gets
seen before the competition's site is visited. Browser
windows may be closed without book-marking, and names
forgotten, but your email is still in your subscribers
ezine itself is relatively simple to set up. Do not use
software that resides on your computer to build your
mailing list. As your list grows in size, you run the
risk of having
your ISP shut down your connection for excessive
bandwidth use or allegations of sp*am. It happened to me
and it's a costly mistake that you can and should avoid.
purchase a service from one of the many companies
offering mailing lists and autoresponders.
your autoresponder or mailing list service charges
remain the same, your customer acquisition costs
decrease as your list grows. That makes publishing an
ezine the most
inexpensive way to build relationships with your website
effort and investment will pay off. Sharing your
knowledge to help others is both good for the soul and
financially rewarding. A newsletter that readers look
forward to can grow to thousands and tens of thousands
of people. An average conversion rate of one percent on
a very large list can be a large reward in exchange for
the time it takes you to write your newsletter.
Communicating with your customers on a continuing basis
builds trust, goodwill and increases their willingness
to buy from you. Remember that it is 7 times less
expensive to market to an existing customer than it is
to acquire a new one.
your own ezine. The effort will be well worth your time.
Article by Rosalind Gardner, author of the best-selling
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and
affiliate marketing, please visit
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