There are two ways to think
about AdSense: you can think of it as a way to use your
website to make money; and you can think of it as a way
to make money with a website.
What's the difference?
The difference is in the
content. In the first case, you already have a website
and you simply put AdSense on the page to turn it into
cash. You might change the content a little to influence
the ads and you could make sure that you include the
best keywords to bring you the highest revenues. You
should certainly play with the way the ads look on the
page to make them attractive and unobtrusive - and
there's a huge range of different strategies you can use
to do that.
Ultimately though, the
content is there already. You're just using AdSense to
turn the content you're going to create anyway into
money - and you're going to use AdSense secrets to make
those revenues as high as possible.
But lots of people also
want to build a website from scratch for the sole
purpose of cashing in on all the money available through
AdSense. There's nothing wrong with that - provided the
content is high quality.
This is crucial. Google
doesn't take kindly to sites packed with keywords and
all sorts of other garbage just to provide a space to
put up an AdSense unit. There's a good chance they won't
approve the site, and little chance, even if they did,
that you'd get any click-throughs.
But that doesn't mean you
have to really bust a gut to create the sort of website
that brings you a small fortune in AdSense revenues. In
my book, Google AdSense Secrets, I discuss in detail a
number of different methods that you can use to create
great content quickly and easily. Some of these methods
cost a little money; some are completely free and still
give you outstanding content. Whichever method you use
though the important to remember is that your site has
to have real content that people will genuinely enjoy
reading. There's no point in trying to cut corners in
creating content - and absolutely no revenue to gain.
For more Google AdSense
tips, visit
http://www.adsense-secrets.com
Copyright © 2005 Joel
Comm. All rights reserved
Joel
Comm is Dr. AdSense, an Internet entrepreneur who has
been online for more than 20 years. Joel is co-creator
of ClassicGames.com, now known as Yahoo! Games and is
the author of the web's best-selling AdSense ebook,
"Google AdSense Secrets (Or What Google Never Told You
About Making Money With Adsense)".