Forget the 3D logo. Toss the animated graphics and
pictures of pretty women.
Cool scripts don't help
and music will kill the deal.
the heck am I talking about?
talking about all the things webmasters and developers
use to make their sites 'better'.
better for whom?
your objective is beautiful design, or to showcase your
talent as a developer, those elements contribute almost
nothing to your bottom line.
fact, they often clutter and detract from your real
objective which should be to sell products!
To get the message out about your product, you
use words, not gizmos.
words persuade people to visit your site, subscribe to
your newsletter and buy your or your merchants'
you use your words makes the difference between your
site's success or failure.
are two examples of how words are used to sell real
Lakefront home on 60 feet of beach in Penticton. View.
Once in a lifetime opportunity to own one of Penticton's
premier lakefront homes with approximately 60 ft of soft
sandy beachfront. Awesome view down lake.
listing would persuade you to to call your realtor?
are like most of us, you respond emotionally to the
words 'premier', 'sandy' and 'awesome view'.
'opportunity' to live a 'premier' lifestyle, and feel
the sand between your toes as you enjoy your awesome
view appeals to your senses in a pleasurable way.
Appealing to your readers' emotions is critical. A few
choice words can skyrocket your conversion rates.
you don't need to be a
or an established author to make your words sell more of
Writing is a skill that can be learned like any other.
you combine your desire to improve your writing skill
with experts' books, courses, and seminars - copywriting
becomes easier and much more fun.
Best of all, just a
little effort to improve your writing will reap huge
'tweaking' one paragraph can double or even quadruple
your current conversion rates.
- The rewards you gain by learning to write copy well
are worth much more than a few bucks and a couple hours
of your time.
Article by Rosalind Gardner, author of the best-selling
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and
affiliate marketing, please visit
© Copyright Rosalind Gardner, All Rights Reserved