It's very easy to make a lot
of money with AdSense. I know it's easy because in a
short space of time, I've managed to turn the sort of
AdSense revenues that wouldn't keep me in candy into the
kind of income that pays the mortgage on a large
suburban house, makes the payments on a family car and
does a whole lot more besides.
But that doesn't mean
there aren't any number of mistakes that you can make
when trying to increase your AdSense income - and any
one of those mistakes can keep you earning candy money
instead of earning the sort of cash that can pay for
There is one mistake
though that will totally destroy your chances of earning
a decent AdSense income before you've even started.
That mistake is making
your ad look like an ad.
No one wants to click on
an ad. Your users don't come to your site looking for
advertisements. They come looking for content and their
first instinct is to ignore everything else. And they've
grown better and better at doing just that. Today's
Internet users know exactly what a banner ad looks like.
They know what it means, where to expect it - and they
know exactly how to ignore it. In fact most Internet
users don't even see the banners at the top of the Web
pages they're reading or the skyscrapers running up the
But when you first open
an AdSense account, the format and layout of the ads you
receive will have been designed to look just like ads.
That's the default setting for AdSense - and that's the
setting that you have to work hard to change.
That's where AdSense gets
interesting. There are dozens of different strategies
that smart AdSense account holders can use to stop their
ads looking like ads - and make them look attractive to
users. They include choosing the right formats for your
ad, placing them in the most effective spots on the
page, putting together the best combination of ad units,
enhancing your site with the best keywords, selecting
the most ideal colors for the font and the background,
and a whole lot more besides.
The biggest AdSense
mistake you can make is leaving your AdSense units
looking like ads.
The second biggest
mistake you can make is to not know the best strategies
to change them.
For more Google AdSense
Copyright © 2005 Joel
Comm. All rights reserved
Comm is Dr. AdSense, an Internet entrepreneur who has
been online for more than 20 years. Joel is co-creator
of ClassicGames.com, now known as Yahoo! Games and is
the author of the web's best-selling AdSense ebook,
"Google AdSense Secrets (Or What Google Never Told You
About Making Money With Adsense)".