why do you surf the 'Net?
turn on your computer, open your browser, then scratch
your head and wonder, "Hmm… what I should look for
bet you dollars to donuts you've got specific goals in
mind when you surf the 'Net.
Imagine for a moment that you gained a couple pounds
over Thanksgiving. You're concerned that the
fast-approaching Christmas feast, may have you wearing a
mumu on Maui this January.
There's no way you're going to let that happen, so you
decide to research treadmills on the 'Net. Naturally,
you start at Google.com, and type in 'treadmills'. You
click on a link that reads 'Treadmill Buyers Guide -
Unbeatable Low Prices & Expert Info, Buy Direct and Save
40% - 45%'.
it frustrate you to land on a page that has no
information about treadmills, and no obvious way to get
to that information?
about when you have to click on several links?
you click on 'Sports', then 'Running', then back up when
you don't see 'Treadmills' under 'Running'. Finally
after 10 clicks you find the 'Treadmill' page listed
under 'Fitness Equipment', which for some reason has
different stuff than 'Sports Equipment'. There are 3
treadmills listed on the page, so back you go to Google.
Fortunately, searching at Google gives much better
results than depicted above.
Indeed, when searching for 'treadmills' at Google, the
first page of search engine results all go to pages
specifically about treadmills. Nearly all the natural
and sponsored listings belong to sites that sell just
treadmills, or are sports equipment sites.
is it that many newbie webmasters think that building an
all-purpose super mall, that sells everything and
anything, will bring them fame and fortune, and save
them the work of having to build multiple sites?
answer to that question is beyond me. Those sites just
don't get found, unless their name is Yahoo!, Epinions,
ConsumerSearch or About.com. And if a site doesn't get
found, it certainly doesn't get famous.
saving time by building only one site – what a pipe
dream! Building a 1-stop shopping directory site with
universal appeal and umpteen hundred categories,
requires umpteen hundred pages. That takes time - lots
and LOTS of time… unless you've got a Yahoo!-sized staff
and advertising budget.
Lacking that type of investment, your best bet is to
focus on a single theme. A five-to-ten page site that is
easy-to-navigate with excellent reviews and information
beats out a willy-nilly mall site every day of the week.
yourself in your customers' (running) shoes, and give
them treadmills when they want treadmills.
Article by Rosalind Gardner, author of the best-selling
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and
affiliate marketing, please visit
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