Until recently, if you did a
search on the term 'satellite dish' at Google, and then
surveyed the URL's in the Adwords listings, you were
bound to see that most of the
ads linked to just one company. You'd also
note that most listings ended with the 'aff' (affiliate
Eight ads all linking to the
same site. How useless and frustrating was that?
Google has just introduced a
new affiliates Adwords policy that finally addresses
However, the new policy has been met with
much whining on
various affiliate and Internet marketing forums.
affiliates who link directly from Adwords to their
merchant partners' sites will have to
get to work or go home.
seems to be a loophole in the
new policy's wording.
how the new affiliate policy reads:
this new affiliate policy, we'll only display one ad per
search query for affiliates and parent companies
sharing the same URL.
This way, users will have a more diverse sampling of
advertisements to choose from."
"Affiliates or advertisers using unique URLs in their
ads will not be affected by this change. Please note
that your Display URL must match the URL of your landing
page, and you may not simply frame another site."
Did they mean to
say 'domain', not 'URL'?
Google did indeed intend 'URL', then there is no problem
for those who engage in the 'Google Cash' method of
affiliate marketing, as each affiliate URL is unique.
are URL's for 3 affiliate marketers promoting the 'FriendFinder'
URL is unique, ergo it should be no problem to for
affiliates to link directly to Friendfinder's site with
their affiliate links.
However, if in fact Google
meant 'domain', that's quite a different kettle of fish.
Because each URL above points to the 'friendfinder.com'
domain, only one listing will be displayed, and chosen
on the basis of Ad Rank.
the official wording from within the policy.
instance, if a user searches for books on Google.com or
anywhere on the Google search and content networks,
Google will take an inventory of ads running for the
keyword books. If we find that two or more ads compete
under the same URL, we'll display the ad with the
highest Ad Rank."
Rank is determined by a combination of an ad's maximum
cost-per-click and clickthrough rate.
competition is great news for affiliates who have always
linked back to their own sites... as Super Affiliates
more benefit to affiliate marketers in Google's new
Adwords policy is that you no
longer need to identify yourself as an affiliate
in your ad text. That means no more 'aff' at the end of
the ad... and 4 more spaces to add content to your
figure consumers had no idea what 'aff' meant anyway, so
Google just wanted to get rid of what looked like garble
in the listings.
However, your current ad text will continue to display
your affiliate status until you change it.
Assuming Google DID mean 'domain', this new policy is
good news for affiliates...
genuine affiliate marketers.
always taught that affiliates with content sites enjoy
much higher conversion rates.
It's simple. Spend an
hour writing an endorsement, upload it to your web site,
then advertise that link on Google Adwords.
Why waste advertising
dollars on a .5 percent conversion, when it only takes
an hour to double or even quadruple that rate?
Article by Rosalind Gardner, author of the best-selling
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and
affiliate marketing, please visit
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