consumer trust is still the biggest obstacle to online
sales, and judging by the amount of spam and scams
flying about in cyberspace, surfers are right to remain
online shoppers, however, know how to determine a
merchant's credibility with onsite information and by
asking pertinent questions.
merchants and their super affiliates anticipate their
visitors' concerns and address questions before they
arise. In return, these customer-oriented salespeople
are rewarded with sales and conversion rates much higher
than their counterparts whose focus is elsewhere.
are 10 ways you too can increase your conversion rates
by improving visitors' trust in your sites.
Visitors should know exactly what to expect before they
get to your site. Dishonest advertising wastes their
time and your money. They'll leave without buying, or
plans to return.
Affiliates with high conversion rates usually own the
products they sell. First-hand knowledge lends
credibility to their personal reviews and sets them
apart from the crowd.
Testimonials from happy customers are an excellent way
to build trust in your product reviews.
Complaints, refunds and charge-backs lower your
reputation, as well as your revenue. Sell only
Gratuitous animated graphics scream "Webmaster
Kindergarten". Focus on your products, not fancy
Broken links, graphics and forms are frustrating.
Pop-ups, music and noise are maddening. Respect your
visitors' time and space. Make sure your site is free of
errors and other annoyances.
Make it easy for visitors to get in touch with
you. A highly visible contact link on every page is
usually enough to let visitors know that you are readily
It's a psychological fact that trust increases with
exposure. Stay in touch with your visitors by sending
them useful information through your mailing list.
Affiliates often receive emails better handled by the
merchant partner. Don't ignore those emails. Relaying
the message promptly brands you as a professional with
both the customer and your partner.
Freebies are like chocolate samples. Few folks will turn
them down, and your reputation goes up when they're
can see, gaining your visitors' trust is simple. Simply
be trustworthy. Incorporate one or all of the above
methods and watch your credibility, conversion rates and
Article by Rosalind Gardner, author of the best-selling
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and
affiliate marketing, please visit
© Copyright Rosalind Gardner, All Rights Reserved