research this week, I came across an ezine with a
subject line that read, 'Stick with One Guru Guidance'.
fully expected that the title was crafted with shock
value simply to grab the reader's attention, and
expected that the article would in fact promote the
nutshell, the author said that although there is lots of
great Internet marketing advice available, if you read
the advice of too many 'gurus', you will get confused,
lose focus, and that 'complete paralysis' will be the
immediate reaction was to think 'how many is TOO many?'.
Without a careful survey of different viewpoints, you
can't formulate your own ideas and opinions.
Although I've been
marketing online since 1997, I still spend time almost
everyday researching topics relevant to my Internet
subscribe to a number of different 'gurus' newsletters.
the Web to see what's new and what has changed in the
Internet marteting realm. I regularly purchase and
review newly-released products and services.
Above all, I seek advice
and learn from both my mentors and those I mentor.
can't imagine choosing between (the late) Corey Rudl, or
Marlon, or Yanik or a dozen others to be my only
are extraordinarily knowledgeable and each offers a
unique perspective. I learn volumes from each and every
I agree that the plethora of prescriptions for internet
business success can be somewhat confusing, I trust that
you, my dear readers, have ample intelligence to wade
through and determine whose counsel is of value to you.
Basic study and
organizational skills will help you avoid confusion.
notes, keep a business diary and bookmark pertinent web
pages. Categorize them in ways that make sense to you.
In summary, here's a
prescription for your Internet business success.
Get a balanced diet of advice by selecting information
from all the major gurus.
it, digest it, then pick one guru in every major area to
your guru based on your sense of trust in that person,
and on the advice of others.
are looking through the forums for other people's
thoughts on a particular guru or book or course, make
DARNED sure that the person making the comment:
Has actually READ the book.
I see SO many people who make assumptions about
products, and then it turns out that they haven't
even bought the darned thing.
Has actually USED the material.
You'll see comments like 'the material didn't
work for me'. YA. Take a look at that person's site.
100 times out of 100, you'll see that they didn't
follow the plan outlined in the course. ie. The site
is UGLEEEEE, and where's the form for opt-ins?
before you buy a product, make sure that the material is
up to date. Look for a 'freshness guarantee'. For an
example, visit my
Super Affiliate Handbook
site, and scroll down the page.
see the following headline in bolded black, "Is the
information in the Super Affiliate Handbook current and
up-to-date?" below which the month of the latest
revision is posted.
problem is not getting too much advice. You'll find that
most of the 'gurus' cover the basics in much the same
The value you get from learning from more
than one guru comes from picking up on their special
techniques... and every 'guru' has got 'em.
pick a guru from who you'll learn and then apply the
invest in other materials to 'round out your education'
and put more tools in your toolchest.
Article by Rosalind Gardner, author of the best-selling
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and
affiliate marketing, please visit
© Copyright Rosalind Gardner, All Rights Reserved